Nike 'Better Is Temporary' Book Phaidon

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  • At Nike, the desire to be the best is a journey, not a destination - better is always temporary.

    Phaidon commemorates the company's influence with Nike: Better is Temporary, a historical publication that charts Nike's transformation from rebellious newcomer to global phenomenon.

    This immersive visual investigation offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, juxtaposing industry-defining innovations and globally recognized products with previously unpublished designs, prototypes, insider stories and more.

    Beginning with "Breaking2," an introduction describing Nike's 2017 attempt to make a marathon under two hours possible, the book describes Nike's focus on performance, brand expression, collaboration, inclusive design and sustainability in five thematic chapters.

    The book's unusual design also nods to its contents. The striking cover features overlapping screen-printed layers of Nike's patented Volt yellow and Hyperpunch pink colors covering an image of world champion marathon runner Eliud Kipchoge, printed in a halftone dot pattern. The spine of the book, visible through the translucent cover, shows a series of colored tabs extending from the inside pages and referenced in the book's bonus chapter, "Making Color.

    Combining 500 color illustrations with stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a guide to innovation and inspiration for future generations.